"My neighbors laughed when I ordered, now they ALL Want a tomato garden like mine!"

This insert from Growbox, an easy to use gardening planter, immediately caught my attention because it used the same headline...View More formula as the famous “They Laughed When I Sat Down At The Piano” ad here: http://swiped.co/file/they-laughed-when-i-sat-down-at-the-piano-by-john-caples Most of us in the industry can’t stand the use of that formula anymore, but we mostly feel that way because it’s overused & unimaginative in our own industry. People interested in gardening & Reader’s Digest readers will not have the same bias we have & based on my findings, the headline is likely working very well. With that said, the insert focuses primarily on a combination of: 1. how easy & automatic Growbox is 2. How accomplished & proud you’ll feel about your new garden 3. How popular you’ll be amongst your neighbors & 4. How much praise you’ll receive from others. “Ease of use” is the biggest theme of the copy as I point out in many of the annotations. In addition, they focus on countering objections such as “do I have to have experience?" - no experience required & "do I have to have a large space?" - no, it takes up very little space. The insert is heavily driven by photos of huge, abundant gardens which definitely helps you visualize that type of garden in your own backyard. In fact, if all they said was use our product & receive this type of garden (with photos), it would still be pretty compelling. They also accompany the photos & copy with stats & graphs, citing reliable sources and associations to provide credibility. They finish the offer with a strong One-Year guarantee.