Product demonstration is one of the most powerful tools in marketing. If you've watched infomercials before, you've probably noticed that impressive product demonstration...View More
is usually the core of the entire infomercial. The demonstration is strategically setup to awe the crowd and is often done so well, people who buy the product sometimes struggle to produce the same result shown on TV.
Online, quick demonstrations for products like apps & software, have become especially popular since they can simply screencast a quick demo & either post it as a video or convert it to an animated GIF (an animated image).
What's great about a GIF is that it automatically runs (no need to click a play button), continuously loops (so it's hard to miss) & because it's an image, it can't be too big so you have to be concise.
As shown in the examples below, an animated GIF can be a great tool for quickly demonstrating your product & getting across what the benefits are, how easy it is to use, how simple it is etc. Pair it with good supporting copy & it can be very persuasive.
