Key Takeaways

• Introducing a discount upon adding an item to the shopping cart will work best for ecommerce sites with a lot of offerings. The more options, the more likely a visitor will divert their attention & in turn, abandon their shopping cart.
• If you have one offer with no competing actions on the page, the follow through is more likely to happen. However, the surprise offer can still be great to potentially increase buyer satisfaction.
• If a visitor already added an item to their cart, never ask for an email address or any lesser action. Your focus should be on closing the sale, not drawing attention away from it.

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!