Key Takeaways

• Gary uses many different price levels in his bundling strategy which is great for targeting all different buyers.
• Most of the time, we might think this would be too many choices, but I think this isn't the case here when you have a very wide variety of spenders in your audience. If you go too wide, you might weed people out where you could have capitalized. It's different than having a fixed priced item with different product preferences such as color or flavor.
• Gary does a great job of making the next bundle size up very desirable.
• Always brainstorm bundling ideas instead of singular sales - there is tons of proof elsewhere that bundling works.

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!