The fact is, all the biggest marketing & copywriting minds on the planet have a swipe file and use it. Below you'll find side by side examples of exactly what high-level swiping looks like. All of these swiping examples involve an A-level marketer taking an older promotion & refreshing it to use in one of their recent promos. In some cases, it's an entire sales letter, in other cases, it's just snippets of copy & in one instance, an entire business is swiped.
