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USP

USP stands for Unique Selling Proposition – the factor or consideration presented by a seller that answers the question ‘If I am your ideal prospect, why should I buy from you rather than any of your competitors?’

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Dollar Shave Club has been disrupting the razor...
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How Dollar Shave Club Changed Their Messaging (2013-2016)
Classic

This 80s ad campaign from American Hawaii Cruis...
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“Miss Seeing Hawaii” Ad Campaign from American Hawaii Cruises

I always tell people who are studying a big com...
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How Fiverr Changed Their Messaging (2010-2015)

This is a brilliant example of a powerful guara...
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$1 Million Guarantee from LifeLock

Although these are nice looking display ads, th...
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Display Ads from Kissmetrics
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Display Ads from Kissmetrics

SAAS (Software as a Service)

Classic

Ranked the greatest advertising campaign of the...
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Think Small Ad from Volkswagen
Classic

These are classic ads containing Avis' famous l...
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We Try Harder Ad from Avis

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