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Urgency

A powerful component in the sales process designed to get potential buyers to take action immediately or faster then they originally intended to. A sense of urgency is often developed when the potential buyer feels an item will sell out or drop in price very soon. Marketers create urgency through devices such as countdown clocks and quantity warnings.

34Swipes

Real Simple is a popular magazine subscription ...
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Checkout & Pop-Up Offer from Real Simple (Magazine)

Pura Vida, a company that sells View Swipe

Checkout & Pop-Up Offer from Pura Vida

This checkout example comes from Toms, the shoe...
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Checkout Process from Toms Shoes

This well-executed checkout is from AHAlife, <...
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Checkout Process from AHAlife
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Checkout Process from AHAlife

eCommerce

Direct-to-consumer health screening company, Li...
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Direct Mail from Lifeline Screening
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Direct Mail from Lifeline Screening

Health & Wellness

This renewal subscription notice comes from Bet...
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Subscription Renewal Letter from Better Homes & Gardens Magazine

Upstart is a peer-to-peer lending service, focu...
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Direct Mail (Credit Card Offer) from Upstart

This "3 months of premium for $0.99" offer from...
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99 Cents Trial Ads from Spotify
Classic

I found this ad randomly and could only trace i...
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Risky Investment Ad from F.N. Clark
Swipe Study

Risky Investment Ad from F.N. Clark

Business Opportunity, Financial

Classic

The ultimate "fear of missing out" ad from none...
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“Fear of Losing Out” Print Ad from Army

The Facebook ads below are completely focused o...
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“Limited-Time Replay” Facebook Ads from Mindvalley/John Assaraf

Below is a compilation of Facebook ads & ho...
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“Did You Miss” Facebook Ads from Loot Crate

Below is a compilation of emails from Ryan Deis...
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“Did You Miss” Emails from Ryan Deiss
Swipe Study

“Did You Miss” Emails from Ryan Deiss

Marketing, Online Business

This has been mailed as recently as last week &...
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“Missed Your Chance” Campaign from Motley Fool

There are huge benefits to selling merchandise ...
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How Presidential Candidates Maximize eCommerce Sales

These ads, from Barack Obama's 2012 presidentia...
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Use of Urgency from 2012 Obama Campaign
Control

This Swipe Study is particularly powerful becau...
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“Is Dead/Death of” Copy Strategy from Ryan Deiss
Swipe Study

“Is Dead/Death of” Copy Strategy from Ryan Deiss

Marketing, Online Business

Control

Motley Fool is one of the biggest direct-respon...
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“Death Of” Copy Strategy from Motley Fool

ClickFunnels is a new tool on the scene that is...
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Free WebClass Facebook Campaign from ClickFunnels (Russell Brunson)

As discussed in another Swipe Study here: http:...
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Facebook Campaign from Motley Fool

The ads below showcase two different approaches...
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Facebook Lead-Gen Ads from GKIC (Dan Kennedy)
Swipe Study

Facebook Lead-Gen Ads from GKIC (Dan Kennedy)

Marketing, Entrepreneurship

There's a good chance a prospect will listen mo...
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Webinar Jam Campaign from Mike Filsaime & Andy Jenkins

Rebel Circus is fashion site with attitude. If ...
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Opt-In & Cart Abandonment Strategy from Rebel Circus

Pura Vida is a very niche specific brand that s...
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Countdown (Pop-Up) Offer from Pura Vida

This is a unique surprise offer from Wine Chate...
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Timed Checkout Incentive from Wine Chateau

This is a different type of trial offer than th...
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Free Trial Conversion Strategy from Backblaze
Swipe Study

Free Trial Conversion Strategy from Backblaze

Software, SAAS (Software as a Service)

Classic

Below is what many consider "The Greatest Sales...
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$2 Billion Wall St. Journal Letter (“Tale of Two Young Men”) by Martin Conroy
Classic

This "10 Year" Campaign from renowned distance ...
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Next 10 Years Campaign from LaSalle University

This is a great example of swiping (quite close...
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Swipe of $2 Billion Wall St. Journal Letter by Agora

Firstly, Dodocase has a very interesting story ...
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Timed Offer from Dodocase
Swipe Study

Timed Offer from Dodocase

Fashion, Tech Accessories

Ruby Lane, the world's largest curated marketpl...
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Scarcity/Urgency from RubyLane
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Scarcity/Urgency from RubyLane

eCommerce, Antiques

Control

I was not expecting this after I opted in to Ra...
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Confirmation Page from Ramit Sethi
Swipe Study

Confirmation Page from Ramit Sethi

Business Opportunity

Control

Booking.com has a fantastic strategy for creati...
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Urgency/Social Proof from Booking.com

This incredible sales letter, written by famed ...
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Kurobuta Ham Letter by Gary Bencivenga

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