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Subscription

One of the best ways to generate recurring income. There’s no limit as to what you can offer in a paid subscription. It could be a physical product(s), service or valuable information delivered on an ongoing basis. The key metric to maximize with a subscription is retention rate. Your main focus should be on retaining existing subscribers & not just on getting new ones.

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This multi-step checkout is f...
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Checkout Process & Humor from Barkbox
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This postcard promotion comes from Pitney Bowes...
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60-Day Trial Postcard Promotion from Pitney Bowes
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60-Day Trial Postcard Promotion from Pitney Bowes

Appliances, Workplace

This renewal subscription notice comes from Bet...
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Subscription Renewal Letter from Better Homes & Gardens Magazine

This postcard promotion comes from HelloFresh, ...
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Free Trial Postcard from HelloFresh
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Free Trial Postcard from HelloFresh

Deals, Food/Cooking

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These “Free...
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Free Offer Postcard Promotion from Graze

This sales letter from multi-million dollar new...
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Donald Trump Sales Letter by Agora Financial
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Donald Trump Sales Letter by Agora Financial

Politics, Financial

Classic

These $1 trial subscription ads from Dow Theory...
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$1 Stock Advice Ads from Dow Theory Forecasts

As I pointed out in the Women's Health example ...
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99 Cents Per Month Offer (Pop-Ups) from Gannett Newspapers

This ad campaign promoting Digital Marketer's $...
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$1 Trial Facebook Ads from Digital Marketer (Ryan Deiss)
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$1 Trial Facebook Ads from Digital Marketer (Ryan Deiss)

Marketing, Online Business

This "3 months of premium for $0.99" offer from...
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99 Cents Trial Ads from Spotify

This type of ad campaign promoting Skillshare's...
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99 Cents Trial Ad from Skillshare
Classic

This $1 offer for educational sports cards come...
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$1 Monthly Trial Ads from Sportscaster Cards
Classic

This irresistible $1 offer for kid’s educatio...
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$1 Monthly Trial Ads from Safari Cards
Classic

The compilation of ads below are for a speciali...
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$1 Book Offer Ads from Zane Grey Library
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$1 Book Offer Ads from Zane Grey Library

Collectibles, Entertainment

Classic

The compilation of ads below are for a speciali...
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$1 Book Offer Ads from Gardner Mystery Library
Classic

The two ads below come from a fun little arts &...
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$1 Monthly Trial Ads from House of Miniatures
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$1 Monthly Trial Ads from House of Miniatures

Arts and Crafts, Do-It-Yourself, Collectibles

Dollar Shave Club has been disrupting the razor...
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How Dollar Shave Club Changed Their Messaging (2013-2016)

Godaddy has been using the power of $1 & 99...
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$1 Offer Ads from Godaddy
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$1 Offer Ads from Godaddy

Online Business

Classic

This ad for the magazine, Today's Woman, does a...
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Only Brides Are Invited Ad from Today’s Woman

Below is a compilation of Facebook ads & ho...
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“Did You Miss” Facebook Ads from Loot Crate
Classic

Below is what many consider "The Greatest Sales...
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$2 Billion Wall St. Journal Letter (“Tale of Two Young Men”) by Martin Conroy
Classic

This is a great example of selling a subscripti...
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Free Money Ad by Ralph Ginzburg
Classic

This Ginzburg ad starts by invoking fear of not...
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Free Medical Advisor Ad by Ralph Ginzburg
Classic

Although this ad is similar to Ginzburg's "Free...
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Free Food Ad by Ralph Ginzburg
Classic

Throughout the 60s, 70s & 80s, Playboy used...
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What Sort of Man Campaign from Playboy
Classic

A direct-response ad using Playboy's famous "Wh...
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Magazine Subscription Ad from Playboy

This is a great example of swiping (quite close...
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Swipe of $2 Billion Wall St. Journal Letter by Agora

Most of the time, making lower price the founda...
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Facebook Comparison Ad by Dollar Shave Club

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