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Storytelling

An effective way of presenting information that when done well, can be much more personable, entertaining & memorable than a traditional marketing message. Stories engage the brain at multiple levels & can reel in an audience that otherwise might not be interested. Each part of the story should be strategic & correlate to your sales message. The narrative could be real, fictional or a combination of both.

35Swipes

Classic

The two ads below, created by David Ogilvy, are...
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Hathaway Shirt “Yale Story” Ad by David Ogilvy
Classic

When it comes to Ogilvy's Hathaway ads, the fir...
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Hathaway Shirt “Ellerton Jette” Ad by David Ogilvy

A classic sales letter from one of the greatest...
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Mr. X Sales Letter by Jay Abraham

If you've never received direct mail from a tel...
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Direct Mail from Peter Popoff
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Direct Mail from Peter Popoff

Religion

Classic

The compilation of ads below are for a speciali...
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$1 Book Offer Ads from Zane Grey Library
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$1 Book Offer Ads from Zane Grey Library

Collectibles, Entertainment

Classic

The compilation of ads below are for a speciali...
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$1 Book Offer Ads from Gardner Mystery Library
Classic

Below are ads from House of Miracles, promoting...
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Print Ad Compilation from House of Miracles
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Print Ad Compilation from House of Miracles

Compilation, Religion, Spirtuality

Classic

These ads from legendary advertiser, Green Tree...
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Secret of An Ohio Housewife Ads from Green Tree Press
Control

This ad from fitness guru and well-respected in...
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76 Year-Old Man Ad by Matt Furey
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76 Year-Old Man Ad by Matt Furey

Health & Wellness

Classic

Below is what many consider "The Greatest Sales...
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$2 Billion Wall St. Journal Letter (“Tale of Two Young Men”) by Martin Conroy

The copywriter behind this video sales letter, ...
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Video Sales Letter (Capture Him) by Chris Haddad
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Video Sales Letter (Capture Him) by Chris Haddad

Dating/Relationships

This is a great example of swiping (quite close...
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Swipe of $2 Billion Wall St. Journal Letter by Agora
Classic

These ads have the same "It Still Works" concep...
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Zippo “It Still Works” Ad Compilation (1964) by Ogilvy & Mather
Classic

This was an incredible campaign created by Ogil...
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Zippo “It Still Works” Ad Compilation (1961) by Ogilvy & Mather
Control

This control ad by famed copywriter & self-...
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15 Reasons Why Ad by Matt Furey
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15 Reasons Why Ad by Matt Furey

Self Defense

Classic

An very entertaining & famous direct mail l...
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The Granada Letter by Thompson Cigars
Control

This is the first of many self-defense ads we'l...
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Cage Fighter Ad by John Carlton
Classic

This wildly famous direct mail letter offered a...
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The Admiral Byrd Expedition Letter by Hank Burnett
Classic

This is one of the BluBlocker ads that helped J...
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Vision Break-through BluBlocker Ad by Joe Sugarman
Classic

The ad John Caples modeled after his famous "Th...
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They Grinned When The Waiter Spoke to Me by John Caples
Classic

Quite possibly the most swiped advertisement ev...
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They Laughed When I Sat Down at The Piano by John Caples
Classic

This is one of several ads Bud Weckesser of Gre...
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Skinny Doctor Ad by Green Tree Press
Classic

Legendary ad man David Ogilvy ran through 18 co...
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“The Man In The Hathaway Shirt” Ad by David Ogilvy
Classic

Ogilvy references this ad in his book "Ogilvy o...
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Zippo Amazing Story Ad by David Ogilvy

This is the smartest marketing strategy I've se...
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Storytelling from One Degree Organics
Classic

This 1924 ad was the first big win for agency Y...
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Why Men Crack Ad by Young & Rubicam

This incredible sales letter, written by famed ...
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Kurobuta Ham Letter by Gary Bencivenga
Tested

A great example of a well-selling letter in the...
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Speed Hypnosis Salesletter by Harlan Kilstein
Control

A fantastic example of storytelling from the gr...
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Colon Cleanse Salesletter by Gary Halbert

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