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Storytelling

An effective way of presenting information that when done well, can be much more personable, entertaining & memorable than a traditional marketing message. Stories engage the brain at multiple levels & can reel in an audience that otherwise might not be interested. Each part of the story should be strategic & correlate to your sales message. The narrative could be real, fictional or a combination of both.

35Swipes

Classic

These ads have the same "It Still Works" concep...
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Zippo “It Still Works” Ad Compilation (1964) by Ogilvy & Mather
Classic

This was an incredible campaign created by Ogil...
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Zippo “It Still Works” Ad Compilation (1961) by Ogilvy & Mather
Control

This control ad by famed copywriter & self-...
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15 Reasons Why Ad by Matt Furey
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15 Reasons Why Ad by Matt Furey

Self Defense

Classic

An very entertaining & famous direct mail l...
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The Granada Letter by Thompson Cigars
Control

This is the first of many self-defense ads we'l...
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Cage Fighter Ad by John Carlton
Classic

This wildly famous direct mail letter offered a...
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The Admiral Byrd Expedition Letter by Hank Burnett
Classic

This is one of the BluBlocker ads that helped J...
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Vision Break-through BluBlocker Ad by Joe Sugarman
Classic

The ad John Caples modeled after his famous "Th...
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They Grinned When The Waiter Spoke to Me by John Caples
Classic

Quite possibly the most swiped advertisement ev...
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They Laughed When I Sat Down at The Piano by John Caples
Classic

This is one of several ads Bud Weckesser of Gre...
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Skinny Doctor Ad by Green Tree Press
Classic

Legendary ad man David Ogilvy ran through 18 co...
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“The Man In The Hathaway Shirt” Ad by David Ogilvy
Classic

Ogilvy references this ad in his book "Ogilvy o...
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Zippo Amazing Story Ad by David Ogilvy

This is the smartest marketing strategy I've se...
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Storytelling from One Degree Organics

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