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Storytelling

An effective way of presenting information that when done well, can be much more personable, entertaining & memorable than a traditional marketing message. Stories engage the brain at multiple levels & can reel in an audience that otherwise might not be interested. Each part of the story should be strategic & correlate to your sales message. The narrative could be real, fictional or a combination of both.

35Swipes

Classic

The two ads below, created by David Ogilvy, are...
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Hathaway Shirt “Yale Story” Ad by David Ogilvy
Classic

When it comes to Ogilvy's Hathaway ads, the fir...
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Hathaway Shirt “Ellerton Jette” Ad by David Ogilvy

A classic sales letter from one of the greatest...
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Mr. X Sales Letter by Jay Abraham

If you've never received direct mail from a tel...
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Direct Mail from Peter Popoff
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Direct Mail from Peter Popoff

Religion

Classic

The compilation of ads below are for a speciali...
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$1 Book Offer Ads from Zane Grey Library
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$1 Book Offer Ads from Zane Grey Library

Entertainment, Collectibles

Classic

The compilation of ads below are for a speciali...
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$1 Book Offer Ads from Gardner Mystery Library
Classic

Below are ads from House of Miracles, promoting...
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Print Ad Compilation from House of Miracles
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Print Ad Compilation from House of Miracles

Spirtuality, Religion, Compilation

Classic

These ads from legendary advertiser, Green Tree...
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Secret of An Ohio Housewife Ads from Green Tree Press
Control

This ad from fitness guru and well-respected in...
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76 Year-Old Man Ad by Matt Furey
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76 Year-Old Man Ad by Matt Furey

Health & Wellness

Classic

Below is what many consider "The Greatest Sales...
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$2 Billion Wall St. Journal Letter (“Tale of Two Young Men”) by Martin Conroy

The copywriter behind this video sales letter, ...
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Video Sales Letter (Capture Him) by Chris Haddad
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Video Sales Letter (Capture Him) by Chris Haddad

Dating/Relationships

This is a great example of swiping (quite close...
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Swipe of $2 Billion Wall St. Journal Letter by Agora

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