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Social Proof

The psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior & make the right decision. It is driven by the assumption that surrounding people possess more knowledge about the situation than ourselves. The power of social proof amplifies in relation to the size and credibility of the convincing group. In marketing, popular forms of social proof include testimonials, endorsements, popular media associations, participation numbers etc.

14Swipes

If you live in a suburban area, you may have he...
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Direct Mail Promotion from Lawn Doctor

A common saying you might have heard or seen in...
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“Trusted By” Copy Compilation
Control

If you haven't heard of Basecamp, they are a ve...
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Using Current Stats to Get Signups from Basecamp
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Using Current Stats to Get Signups from Basecamp

SAAS (Software as a Service)

This "case studies" page from Thunderclap is li...
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Case Studies Page from Thunderclap
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Case Studies Page from Thunderclap

Social Media

This is a great example of selling a trial with...
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$1 Trial Offer Sales Page from Digital Marketer (Ryan Deiss)
Classic

Many consider this ad's headline by Max Sackhei...
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Do You Make These Mistakes In English? by Max Sackheim
Classic

Quite possibly the most swiped advertisement ev...
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They Laughed When I Sat Down at The Piano by John Caples

As much as I think Jason Fladlien is a fantasti...
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3rd Person Sales Letter from Jason Fladlien

Placing logos of well-known brands who featured...
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Social Proof from Officevibe
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Social Proof from Officevibe

Workplace, SAAS (Software as a Service)

Popular Dan Kennedy student & long-time mar...
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25K Group Brochure from Joe Polish

Ruby Lane, the world's largest curated marketpl...
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Scarcity/Urgency from RubyLane
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Scarcity/Urgency from RubyLane

eCommerce, Antiques

Control

Booking.com has a fantastic strategy for creati...
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Urgency/Social Proof from Booking.com
Control

Laura Roeder has become a very well-known figur...
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Landing Page from Laura Roeder
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Landing Page from Laura Roeder

Info Marketing

For a pop-up optin form, this has a ton of conv...
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Pop-up Email Opt-in from Quick Sprout
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Pop-up Email Opt-in from Quick Sprout

Blogging, SEO

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