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Scarcity-Takeaway

Takeaway selling is the most effective strategy to make it seem like you’re not selling the prospect when you absolutely are. People are used to being sold aggressively so when you back off & act like you don’t care, it is disarming. This goes hand-in-hand with scarcity which implies that there is a limited amount of an offering so not everyone will get in. Altogether, this rids of desperation which is known to scares away buyers.

18Swipes

As of late, presidential candidate Marco Rubio ...
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The Brand Personality of Presidential Candidate Marco Rubio
Classic

I found this ad randomly and could only trace i...
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Risky Investment Ad from F.N. Clark
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Risky Investment Ad from F.N. Clark

Business Opportunity, Financial

Control

This highly successful ad campaign ran for seve...
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Don’t Buy Ad Campaign from Patagonia
Control

The UNC Kenan-Flagler Business School may be th...
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Exclusivity & Takeaway Selling from UNC Business School
Classic

Usually when you think of military recruitment,...
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Qualification Ad from The Army
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Qualification Ad from The Army

Military

Every Hear This Before, “Ehh, I’m Sure You...
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Takeaway Selling Email from Motley Fool

Big-time marketer Dan Kennedy is known for inco...
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Takeaway Selling Email from Dan Kennedy
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Takeaway Selling Email from Dan Kennedy

Online Business, Marketing

Classic

Out of all of the takeaway selling & "don't...
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Please Read, But Don’t Buy Ad from Ray Korte
Classic

This is an ad that I spotting running in newspa...
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Don’t Buy This Washer Ad by Maytag
Classic

Some of our favorite examples to showcase on th...
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A Compilation of Don’t Buy Ads from The 1860-1880s

A year into my consulting business after I had ...
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Don’t Hire Us Copy from FortySeven Media

This ad grabbed my attention right away on anot...
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Don’t Click Here Banner Ad from Awesomeweb
Classic

An very entertaining & famous direct mail l...
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The Granada Letter by Thompson Cigars

No one gets more interest on this website than ...
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Free Book Sales Letter from Frank Kern

Free Book Sales Letter from Frank Kern

Marketing, Business Opportunity

Firstly, Dodocase has a very interesting story ...
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Timed Offer from Dodocase
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Timed Offer from Dodocase

Tech Accessories, Fashion

Ruby Lane, the world's largest curated marketpl...
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Scarcity/Urgency from RubyLane
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Scarcity/Urgency from RubyLane

Antiques, eCommerce

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