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Qualification

Requiring prospects to prove they are qualified to be a customer or client of yours. This is the opposite of allowing anyone to buy your product or service. Qualifying creates a perception that an offer is exclusive & of higher quality than most. it is an extremely powerful technique that demonstrates to prospects that you are not desperate. If a prospect is accepted, they will feel a sense of accomplishment.

8Swipes

Classic

Back in the early 1900s, Liberty Mutual distinc...
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“Don’t Read This” Ad from Liberty Mutual
Classic

The Newspaper Institute of America was the pion...
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“Want to Write, But Can’t Get Started” Ad from Newspaper Institute of America

It's hard for many of us to consider liking a m...
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Exclusive Facebook Campaign from Grey Poupon

The Atlas 400 is the ultimate example of an exc...
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The Atlas 400 Club from Porter Stansberry (Agora)
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The Atlas 400 Club from Porter Stansberry (Agora)

Financial, Entrepreneurship

This is the ultimate example to model for selli...
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Exclusive Invite to Nicaragua from Laissez Faire Books (Agora)

If you don't know about Joe Polish's Genius Net...
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Genius Network Advertorial from Jay Abraham & Joe Polish
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Genius Network Advertorial from Jay Abraham & Joe Polish

Entrepreneurship, Marketing

Classic

Usually when you think of military recruitment,...
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Qualification Ad from The Army
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Qualification Ad from The Army

Military

I would say 99.9999% of Craigslist ads are borr...
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Clever Jeep Ad from Craigslist

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