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Print Ad

An advertisement published in a printed medium such as newspapers, magazines, newsletters, booklets, flyers, direct mail etc.

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The two ads below are both selling different st...
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Anti-Wrinkle Cream Ads Using The Same “Reduce Up to 56%” Hook
Classic

The two ads below come from a very successful c...
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Rainier Ale “Classical Sweatshirts” Ad Campaign by Howard Gossage
Classic

The two ads below come from a successful campai...
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Rainier Ale “Coach Stahl” Ad Campaign by Howard Gossage
Classic

The two ads below, created by David Ogilvy, are...
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Hathaway Shirt “Yale Story” Ad by David Ogilvy
Classic

When it comes to Ogilvy's Hathaway ads, the fir...
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Hathaway Shirt “Ellerton Jette” Ad by David Ogilvy

What happens when big companies screw up? It's ...
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Compilation of Various Apology Ads
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Compilation of Various Apology Ads

Compilation

This apology ad campaign from Wells Fargo was i...
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Apology Ad Campaign from Wells Fargo

Towards the end of 2015, Chipotle had a major d...
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Apology Print Ad from Chipotle
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Apology Print Ad from Chipotle

Food/Cooking

This advertorial, written by Gary Halbert, is u...
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Million Dollar Smile Ad by Gary Halbert
Control

Similar to the advice-column advertorials showc...
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“The Tooth Doctor” Advertorial Compilation
Control

Upon researching dental advertising, I certainl...
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“Dental News” Advertorial Compilation
Control

Few businesses out there, especially local ones...
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“Calling All 3 Year Olds” Event Strategy for Dentists

As a kid, I specifically remember my name being...
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“No Cavity Club” Marketing Strategy for Dentists
Control

The advertorials below are for an Illinois-base...
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“Teeth In A Day” Dentist Ad Compilation
Classic

Of all the ads in Ogilvy's campaign for Rolls-R...
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“Should Every Corporation Buy Its President a Rolls-Royce?” Ad by David Ogilvy
Classic

By far, this was the longest ad Ogilvy did for ...
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“What’s Under The Bonnet of a Rolls-Royce?” Ad by David Ogilvy
Classic

The two Rolls-Royce ads below have the same cop...
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“Worst-Kept Secret” Rolls-Royce Ad by David Ogilvy
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This was a two page ad that ran in the New York...
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“A Guide to Rolls-Royce Comforts and Graces” Ad by David Ogilvy
Classic
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“$13,550” Rolls-Royce Ad by David Ogilvy

Automotive, Luxury

Classic

The perfect example of how to sell luxury goods...
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“Tremendous Trifles” Rolls-Royce Ad by David Ogilvy
Classic

At the time, Rolls...
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“No Chauffeur Required” Rolls-Royce Ad by David Ogilvy
Classic

These $1 trial subscription ads from Dow Theory...
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$1 Stock Advice Ads from Dow Theory Forecasts
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This $1 offer for educational sports cards come...
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$1 Monthly Trial Ads from Sportscaster Cards
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The compilation of ads below are for a speciali...
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$1 Book Offer Ads from Zane Grey Library
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$1 Book Offer Ads from Zane Grey Library

Collectibles, Entertainment

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The compilation of ads below are for a speciali...
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$1 Book Offer Ads from Gardner Mystery Library
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Standard & Poor’s, most known for their s...
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$1 Incentives from Standard & Poors
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The two ads below come from a fun little arts &...
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$1 Monthly Trial Ads from House of Miniatures
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$1 Monthly Trial Ads from House of Miniatures

Arts and Crafts, Do-It-Yourself, Collectibles

Classic

Below is a print ad from 1965 promoting a compe...
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$1 Offer Ad from Lay’s Potato Chips
Classic

Back in the early 1900s, Liberty Mutual distinc...
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“Don’t Read This” Ad from Liberty Mutual
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This ad for the magazine, Today's Woman, does a...
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Only Brides Are Invited Ad from Today’s Woman
Classic

I found this ad randomly and could only trace i...
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Risky Investment Ad from F.N. Clark
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Risky Investment Ad from F.N. Clark

Financial, Business Opportunity

Classic

A fantastic "fear of missing out" ad. They tap ...
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“Fear of Missing Out” Real Estate Ad from Parc Vendome
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Although the ad below only ran once for Rolls-R...
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“To The Man Who Is Afraid” Ad from Rolls Royce
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This ad, created by ad agency BBDO, is selling ...
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10,000 Families In Next 30 Days Ad by BBDO
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Back in the 70s, car buying wasn't about flashy...
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“Thinking About Buying” Campaign from Ford Motor Company
Classic

The Newspaper Institute of America was the pion...
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“Want to Write, But Can’t Get Started” Ad from Newspaper Institute of America
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Legendary ad man, John Caples, created the ads ...
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“Quit Work Someday” Ad by John Caples
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The ads showcased below for Alexander Hamilton ...
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“Men Who Know It All” Ad by Bruce Barton (for Alexander Hamilton Institute)

I noticed this ad running for several months in...
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Retirement Print Ad from AAG (American Advisors Group)
Classic

This 1959 ad for the Dow Jones Instant News Ser...
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Last 5 Minutes Ad from Dow Jones
Classic

These print ads from SteinRoe Funds, which ran ...
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“Could Have” Ad Campaign from SteinRoe Funds
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The ultimate "fear of missing out" ad from none...
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“Fear of Losing Out” Print Ad from Army
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These 70s "for hire" ads from McCulloch Propert...
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“Did You Miss” Hiring Ads from McCulloch Properties
Classic

This 80s ad campaign from American Hawaii Cruis...
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“Miss Seeing Hawaii” Ad Campaign from American Hawaii Cruises
Control

Next time someone says print ads are dead or th...
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Print (Magazine) Ads from Athena Phermomones
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Print (Magazine) Ads from Athena Phermomones

Dating/Relationships, Sex

Control

Why would the Amish, who are known for shunning...
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Amish-Built Fireplace Campaign from Heatsurge
Classic

Below are ads from House of Miracles, promoting...
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Print Ad Compilation from House of Miracles
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Print Ad Compilation from House of Miracles

Spirtuality, Religion, Compilation

Control

A very interesting ad compilation that is based...
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“Choose 7 Wishes” Compilation
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“Choose 7 Wishes” Compilation

Spirtuality, Compilation

Control

When it comes to studying ads, do you ignore th...
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Rub The Buddha for Luck Ad Campaign
Classic

This ad uses the classic rags to riches story a...
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21 Year Tested Formula Ad from Ben Suarez
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21 Year Tested Formula Ad from Ben Suarez

Business Opportunity

Classic

These ads from legendary advertiser, Green Tree...
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Secret of An Ohio Housewife Ads from Green Tree Press
Control

This lead generation ad from Gary Halbert has a...
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57 Year-Old Swimsuit Model Ad by Gary Halbert
Control

This ad from fitness guru and well-respected in...
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76 Year-Old Man Ad by Matt Furey
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76 Year-Old Man Ad by Matt Furey

Health & Wellness

Classic

What's most interesting about this ad campaign ...
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Magic “Pledge To Secrecy” Ad from Tarbell System
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Magic “Pledge To Secrecy” Ad from Tarbell System

Do-It-Yourself, Entertainment

Classic

This "10 Year" Campaign from renowned distance ...
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Next 10 Years Campaign from LaSalle University
Classic

According to an interesting article I came acro...
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50+ Year Running Print Ad from English Learning Publisher
Classic

As humans, we hate feeling shame or embarrassme...
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Compilation of Ads Tapping Into Emotions of “Shame”
Classic

This is a great example of selling a subscripti...
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Free Money Ad by Ralph Ginzburg
Classic

This is an incredible example of a free offer ...
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Free Law Library Offer from La Salle Extension University
Control

This piece written by John Carlton, has mailed ...
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Free Gun Ad by John Carlton
Classic

This Ginzburg ad starts by invoking fear of not...
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Free Medical Advisor Ad by Ralph Ginzburg
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Although this ad is similar to Ginzburg's "Free...
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Free Food Ad by Ralph Ginzburg
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Throughout the 60s, 70s & 80s, Playboy used...
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What Sort of Man Campaign from Playboy
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In terms of a magazine selling branded products...
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Product Lines from Playboy
Classic

In the early 80s, Apple's advertising actually ...
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What Kind of Man Ad from Apple
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A direct-response ad using Playboy's famous "Wh...
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Magazine Subscription Ad from Playboy
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Usually when it comes to military recruitment, ...
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Qualification Ad from The Army
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Qualification Ad from The Army

Military

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Max Sackheim was a creative thinker who invente...
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Book of The Month Club Ad from Max Sackheim
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Book of The Month Club Ad from Max Sackheim

Education, Entertainment

Classic

International Correspondence Schools were known...
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Are These Mistakes Holding You Back? from International Correspondence Schools
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If this ad sounds familiar, it's because it's v...
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How To Avoid These Mistakes In English Ad
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How To Avoid These Mistakes In English Ad

Education, Language

Classic

These ads are a classic example of using "mista...
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5 Mistakes Palmolive Ad from Claude Hopkins
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The main reason I'm posting this is to demonstr...
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Don’t Make These Buying Mistakes from Indian Motorcycle
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Out of all of the takeaway selling & "don't...
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Please Read, But Don’t Buy Ad from Ray Korte
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This is an ad I found that ran in newspapers th...
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Don’t Buy This Washer Ad by Maytag
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Some of our favorite examples to showcase on th...
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A Compilation of Don’t Buy Ads from The 1860-1880s
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These ads have the same "It Still Works" concep...
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Zippo “It Still Works” Ad Compilation (1964) by Ogilvy & Mather
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This was an incredible campaign created by Ogil...
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Zippo “It Still Works” Ad Compilation (1961) by Ogilvy & Mather
Classic

For those of you that didn't know, Napoleon Hil...
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The Law of Success Ad by Napoleon Hill
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The Law of Success Ad by Napoleon Hill

Self Improvement

Control

This control ad by famed copywriter & self-...
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15 Reasons Why Ad by Matt Furey
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15 Reasons Why Ad by Matt Furey

Self Defense

Classic

The "10 Day Test" was a very successful campaig...
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The “10 Day Test” by Claude Hopkins (for Pepsodent)
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This ad is for the Sherwin Cody School of Engli...
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Is Your English A Handicap Test from Sherwin Cody
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We found this one when doing research on David ...
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The DieHard Acid Test from Sears
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The DieHard Acid Test from Sears

Automotive

Classic

This is a great ad to ring in the New Year. Dal...
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When You Look back Ad by Dale Carnegie
Control

This is the first of many self-defense ads we'l...
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Cage Fighter Ad by John Carlton
Classic

Below is a Piece Arrow ad from 1933 that has an...
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Pierce Arrow Ad Swiped by David Ogilvy (for his famous Rolls-Royce ad)
Classic

This award-winning classic ad was the catalyst ...
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Imagine Harry & Me Ad from Harry & David
Classic

If you don’t know who Dan Kennedy is, you’r...
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Magnetic Ad Compilation (Dan Kennedy Inspiration)
Classic

Contrary to what many think, there were popular...
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Seduction Lead-Gen Ad from Ross Jeffries
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Seduction Lead-Gen Ad from Ross Jeffries

Dating/Relationships

Classic

If you're a Think & Grow Rich fan, you're g...
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Napoleon Hill Magazine Ads (Pre-Dating Think & Grow Rich)
Classic

If you thought this was an Ogilvy ad, think aga...
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60 Miles An Hour Land Rover Ad by Howard Gossage
Classic

This ad, highly recommended by Gary Halbert, is...
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Burn Off Body Fat Hour-by-Hour Ad
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Burn Off Body Fat Hour-by-Hour Ad

Weight Loss

Classic

If you're an agency selling copywriting, you're...
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This Copy Costs $1000/Week Ad by Claude Hopkins
Classic

This is one of the BluBlocker ads that helped J...
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Vision Break-through BluBlocker Ad by Joe Sugarman
Classic

Many consider this ad's headline by Max Sackhei...
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Do You Make These Mistakes In English? by Max Sackheim
Classic

The ad John Caples modeled after his famous "Th...
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They Grinned When The Waiter Spoke to Me by John Caples
Classic

Quite possibly the most swiped advertisement ev...
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They Laughed When I Sat Down at The Piano by John Caples
Classic

This is one of several ads Bud Weckesser of Gre...
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Skinny Doctor Ad by Green Tree Press
Classic

This is a print ad written by copywriting great...
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Ad Agency Guarantee Ad by Gary Bencivenga
Classic

Launching a book soon? Or perhaps you're writin...
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Shoestring Businesses Ad by Gary Bencivenga
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Shoestring Businesses Ad by Gary Bencivenga

Business Opportunity

Classic

This great ad by Gary Bencivenga is a fantastic...
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Do You Make These Mistakes In Job Interviews by Gary Bencivenga
Classic

Legendary ad man David Ogilvy ran through 18 co...
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“The Man In The Hathaway Shirt” Ad by David Ogilvy
Classic

Ogilvy references this ad in his book "Ogilvy o...
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Zippo Amazing Story Ad by David Ogilvy
Classic

This is the 1st advertisement Ogilvy wrote as t...
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Guinness Guide to Oysters by David Ogilvy
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Guinness Guide to Oysters by David Ogilvy

Food/Cooking, Alcohol

Classic

A comedic, yet endearing ad from Ogilvy looking...
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Creative Job Posting by David Ogilvy
Classic

An excerpt about this ad from the book, The Kin...
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Dove “Darling” Ad by David Ogilvy
Classic

Ranked the greatest advertising campaign of the...
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Think Small Ad from Volkswagen
Classic

These are classic ads containing Avis' famous l...
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We Try Harder Ad from Avis
Control

New York Sports Club or more broadly, the MySpo...
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Newsjacking from New York Sports Club
Classic
Control

If I had to break this ad down into three parts...
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Magic Move Golf Ad by John Carlton
Classic
Classic

This advertisement, written by advertising lege...
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How To Win Friends & Influence People (Dale Carnegie) by Victor Schwab
Classic

The longest running & most successful Rolls...
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“At 60 Miles An Hour” Rolls-Royce Ad by David Ogilvy
Classic

Originally written in 1979, this promotion ran ...
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Burn Disease Ad (20-Year Control) by Eugene Schwartz
Classic

This 1995 ad by famed copywriter Gary Halbert ...
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Better Sex Ad by Gary Halbert
Classic

This famous advertisement was written by Louis ...
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About This Stock And Bond Business Ad by Louis Engel
Classic

Amazing Diet Secrets Ad from Gary Halbert

Fitness, Nutriton, Health & Wellness

Classic

Many feel this is the best ad Ogilvy ever wrote...
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How to Create Advertising That Sells Ad by David Ogilvy
Classic

These two ads were run multiple times by Gary H...
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Lead Gen Ad by Gary Halbert
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Lead Gen Ad by Gary Halbert

Info Marketing

Classic

The hook for this ad is the revealing of a cred...
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Make Money With Your Credit Cards Ad by Gary Halbert
Classic

How To Keep Your Money from Being Murdered! Ad by Gary Halbert

Financial, Business Opportunity, Info Marketing

Classic

This 1924 ad was the first big win for agency Y...
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Why Men Crack Ad by Young & Rubicam

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