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Humor

A risky, yet powerful marketing strategy that has the ability to quickly disarm prospects, build likeability and establish deep rapport. Humor is memorable and uplifts, often being a key component of viral campaigns. Humor fails often when you’re not aligned with your audience and what they consider funny as well as when you’re not being authentic and come across as trying.

12Swipes

Classic

The two ads below come from a very successful c...
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Rainier Ale “Classical Sweatshirts” Ad Campaign by Howard Gossage

This multi-step checkoutĀ is f...
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Checkout Process & Humor from Barkbox

This ad campaign promoting Digital Marketer's $...
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$1 Trial Facebook Ads from Digital Marketer (Ryan Deiss)
Swipe Study

$1 Trial Facebook Ads from Digital Marketer (Ryan Deiss)

Marketing, Online Business

More than ever, presidential candidates are usi...
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Unsubscribe Page Compilation from 2016 Presidential Candidates

When you're running for president, you're going...
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404 Page Compilation from 2016 Presidential Candidates

If you haven't been paying attention to the U.S...
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Framing In Emails from Hillary Clinton
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Framing In Emails from Hillary Clinton

Politics, Fundraising

It's hard for many of us to consider liking a m...
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Exclusive Facebook Campaign from Grey Poupon
Classic

In the early 80s, Apple's advertising actually ...
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What Kind of Man Ad from Apple
Control

This is a clever example of retargeting from Ne...
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Retargeting from Quick Sprout
Control

New York Sports Club or more broadly, the MySpo...
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Newsjacking from New York Sports Club
Control

I was not expecting this after I opted in to Ra...
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Confirmation Page from Ramit Sethi
Swipe Study

Confirmation Page from Ramit Sethi

Business Opportunity

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