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Homepage

A good homepage gets the brand’s main message and uniqueness across quickly, while offering options & copy that appeal to different segment of your audience. That way, they can follow their targeted trail for a more effective sale.

10Swipes

Tested

This is a great example of testing from Kissmet...
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Homepage Testing (2014-Early 2015) by Kissmetrics
Swipe Study

Homepage Testing (2014-Early 2015) by Kissmetrics

Marketing, SAAS (Software as a Service)

Tested

Crazy Egg has been helping people achieve bette...
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How Crazy Egg Tested Their Homepage (2013-2015)
Swipe Study

How Crazy Egg Tested Their Homepage (2013-2015)

SAAS (Software as a Service), Marketing

Control

This year, popular travel site Hipmunk complete...
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The Evolution of Hipmunk’s Homepage (2013-2015)
Tested

This is an example of Kissmetrics trying out mu...
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Homepage Testing (2013) by Kissmetrics
Swipe Study

Homepage Testing (2013) by Kissmetrics

SAAS (Software as a Service), Marketing

Control

We documented the evolution of Groupon's home p...
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Welcome Gate/Home Page from Groupon
Tested

In 2014, Noah set out to substantially increase...
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Welcome Gate/Home Page from Noah Kagan
Swipe Study

Welcome Gate/Home Page from Noah Kagan

Marketing, Blogging

This is a very interesting example of a welcome...
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Welcome Gate/Home Page from Quick Sprout
Control

Amazingly, for the past 7 years, Facebook's hom...
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Home Page/Welcome Gate from Facebook
Swipe Study

Home Page/Welcome Gate from Facebook

Social Media

Control

This is a great example of marketing segmentati...
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Segmentation from Livestrong
Control

Laura Roeder has become a very well-known figur...
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Landing Page from Laura Roeder
Swipe Study

Landing Page from Laura Roeder

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