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Headline

The headline’s job is to draw the person in & get them to continue reading. If they don’t click through your link or get past the headline, you won’t have an opportunity to sell them. Great headlines often are unique, specific & have some kind of usefulness or benefit tied in that piques the reader’s curiosity. They should be tested & given a lot of thought.

5Swipes

It's no secret that some of the best and most r...
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“List-Based” Headlines from Motley Fool

In another Swipe Study, we focused on financial...
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“Secret” Headlines from Motley Fool

Below is a collection of headlines using the "I...
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“Is Dead” Headline Formulas from Hubspot

“Is Dead” Headline Formulas from Hubspot

SAAS (Software as a Service), Marketing

I always tell people who are studying a big com...
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How Fiverr Changed Their Messaging (2010-2015)

Placing logos of well-known brands who featured...
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Social Proof from Officevibe
Swipe Study

Social Proof from Officevibe

Workplace, SAAS (Software as a Service)

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