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Guarantee

A guarantee is an essential part of good sales copy designed to eliminate risk in the prospect’s mind. A good guarantee is very believable & covers all of the bases so people don’t feel like there’s some kind of loophole that can screw them over. Traditional guarantees have become so common online, that many buyers have become numb to them. It helps to be original, name your guarantees & make them specific to your brand & audience.

9Swipes

Control

When it comes to studying ads, do you ignore th...
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Rub The Buddha for Luck Ad Campaign

I came across this ad recently on Facebook, gua...
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$35,000 Guarantee Ad & Recruitment Campaign from Uber
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$35,000 Guarantee Ad & Recruitment Campaign from Uber

Hiring, Business Opportunity, Automotive

Classic

These ads have the same "It Still Works" concep...
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Zippo “It Still Works” Ad Compilation (1964) by Ogilvy & Mather
Classic

This was an incredible campaign created by Ogil...
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Zippo “It Still Works” Ad Compilation (1961) by Ogilvy & Mather
Control

I've seen these ads several times on weather.co...
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Targeted Weather Ads from Duracell
Classic

We found this one when doing research on David ...
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The DieHard Acid Test from Sears
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The DieHard Acid Test from Sears

Automotive

Classic

This is one of the BluBlocker ads that helped J...
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Vision Break-through BluBlocker Ad by Joe Sugarman

This is a brilliant example of a powerful guara...
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$1 Million Guarantee from LifeLock
Classic

This is a print ad written by copywriting great...
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Ad Agency Guarantee Ad by Gary Bencivenga

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