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Front-End Offer

A front-end offer is the precursor to a back-end offer. If a marketer has setup their sales process correctly, their front-end offer should be lower in price to bring in more customers who they can then sell their back-end products too. When back-end product sales are good, you can afford to spend money on leads for the front-end offer.

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This email promotion from Daily Reckoning, a su...
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“Send Me Your Address” Email Hook from Daily Reckoning (Agora)
Control

Showcased below is a compilation of emails pro...
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“Free Book” Email Campaign from Early To Rise (Agora)
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“Free Book” Email Campaign from Early To Rise (Agora)

Health & Wellness, Food/Cooking

The two identical emails below, promoting a "fr...
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“Shipping Address” Email Hook from Survival Life & Pioneer Settler (Ryan Deiss)

The two emails below, promoting a $199.95 air r...
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“Ready To Ship” Email Hook from Survival Life & Pioneer Settler (Ryan Deiss)
Control

The two identical emails below, promoting a "fr...
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“Order Update” Email Hook from Survival Life & Absolute Rights (Ryan Deiss)

Showcased below is an email follow-up sequence ...
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Follow-up Sequence for Free Book Offer from Frank Kern

This sales page from Agora Financial is selling...
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“Big Drop” Free Book Landing Page from Daily Reckoning (Agora)

This mass email campaign from multi-million dol...
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Free Book Email Campaign from Nutrition & Healing (Agora)

This sales page from Agora Financial uses the "...
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“Case for Gold” Free Book Landing Page from Agora Financial
Control

This ad insert from Reader's Digest is for Lait...
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Reader’s Digest Insert from Laithwaite’s Wine

The Facebook ad & landing page below are ad...
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Free Donald Trump Hat “Trial Offer” from Newsmax
Control

Absolute Rights, a popular political blog, is a...
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Free Donald Trump Shirt Offer (Tripwire) from Absolute Rights (Ryan Deiss)

As I pointed out in the Women's Health example ...
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99 Cents Per Month Offer (Pop-Ups) from Gannett Newspapers
Classic

The compilation of ads below are for a speciali...
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$1 Book Offer Ads from Zane Grey Library
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$1 Book Offer Ads from Zane Grey Library

Collectibles, Entertainment

Classic

The compilation of ads below are for a speciali...
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$1 Book Offer Ads from Gardner Mystery Library

Although it's unlikely marketing legend Dan Ken...
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$1 Book Offer Facebook Ads from GKIC (Dan Kennedy)

DoorDash is a fast-growing company that deliver...
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$1 First-Time Customer Offer (Facebook Ads) from DoorDash

Since 2010, Experian, most known for their cred...
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$1 Report Offer (Facebook Ads) from Experian
Classic

Back in the 70s, car buying wasn't about flashy...
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“Thinking About Buying” Campaign from Ford Motor Company
Classic

This is an incredible example of a free offer ...
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Free Law Library Offer from La Salle Extension University
Classic

Max Sackheim was a creative thinker who invente...
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Book of The Month Club Ad from Max Sackheim
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Book of The Month Club Ad from Max Sackheim

Education, Entertainment

Classic

Throughout the 60s all the way to the 90s, Colu...
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Famous CD Offer from Columbia House
Classic

There's no better place to use a big, flashy, o...
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Incredible Free Offer from Bob Stupak’s Vegas World
Control

Marketing legend Dan Kennedy has been running t...
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Lead Generation Offer from Dan Kennedy

If you don't know about Paypal's 6 month, no in...
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6 Month Interest-Free Offer from Paypal
Classic

If you're a Think & Grow Rich fan, you're g...
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Napoleon Hill Magazine Ads (Pre-Dating Think & Grow Rich)
Classic

Below is one of the house ads from Lord & T...
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This Copy Costs $1000/Week Ad by Claude Hopkins
Classic

Many consider this ad's headline by Max Sackhei...
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Do You Make These Mistakes In English? by Max Sackheim
Classic

Quite possibly the most swiped advertisement ev...
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They Laughed When I Sat Down at The Piano by John Caples

Just as I showcased Perry Marshall's penny offe...
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Penny Offer Display Ads from HostGator

Perry Marshall, a top authority in the Google A...
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Penny Offer Display Ads from Perry Marshall
Tested

In Ryan Deiss' Black Friday Bootcamp, he divulg...
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Tripwire (Frontend Offer) from Survival Life

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