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Front-End Offer

A front-end offer is the precursor to a back-end offer. If a marketer has setup their sales process correctly, their front-end offer should be lower in price to bring in more customers who they can then sell their back-end products too. When back-end product sales are good, you can afford to spend money on leads for the front-end offer.

32Swipes

This email promotion from Daily Reckoning, a su...
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“Send Me Your Address” Email Hook from Daily Reckoning (Agora)
Control

Showcased below is a compilation of emails pro...
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“Free Book” Email Campaign from Early To Rise (Agora)
Swipe Study

“Free Book” Email Campaign from Early To Rise (Agora)

Health & Wellness, Food/Cooking

The two identical emails below, promoting a "fr...
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“Shipping Address” Email Hook from Survival Life & Pioneer Settler (Ryan Deiss)

The two emails below, promoting a $199.95 air r...
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“Ready To Ship” Email Hook from Survival Life & Pioneer Settler (Ryan Deiss)
Control

The two identical emails below, promoting a "fr...
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“Order Update” Email Hook from Survival Life & Absolute Rights (Ryan Deiss)

Showcased below is an email follow-up sequence ...
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Follow-up Sequence for Free Book Offer from Frank Kern

This sales page from Agora Financial is selling...
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“Big Drop” Free Book Landing Page from Daily Reckoning (Agora)

This mass email campaign from multi-million dol...
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Free Book Email Campaign from Nutrition & Healing (Agora)

This sales page from Agora Financial uses the "...
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“Case for Gold” Free Book Landing Page from Agora Financial
Control

This ad insert from Reader's Digest is for Lait...
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Reader’s Digest Insert from Laithwaite’s Wine

The Facebook ad & landing page below are ad...
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Free Donald Trump Hat “Trial Offer” from Newsmax
Control

Absolute Rights, a popular political blog, is a...
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Free Donald Trump Shirt Offer (Tripwire) from Absolute Rights (Ryan Deiss)

As I pointed out in the Women's Health example ...
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99 Cents Per Month Offer (Pop-Ups) from Gannett Newspapers
Classic

The compilation of ads below are for a speciali...
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$1 Book Offer Ads from Zane Grey Library
Swipe Study

$1 Book Offer Ads from Zane Grey Library

Collectibles, Entertainment

Classic

The compilation of ads below are for a speciali...
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$1 Book Offer Ads from Gardner Mystery Library

Although it's unlikely marketing legend Dan Ken...
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$1 Book Offer Facebook Ads from GKIC (Dan Kennedy)

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