Back to Tags


Facts are only facts if your audience believes they are. You want to namedrop reliable sources whenever you can and provide as much supporting data as possible. Facts, when believable, can quickly make a strong case for buyers if the facts are directly related to the need for your offering.



Throughout the 60s, 70s & 80s, Playboy used...
View Swipe

What Sort of Man Campaign from Playboy

If you're an agency selling copywriting, you're...
View Swipe

This Copy Costs $1000/Week Ad by Claude Hopkins

This is one of the BluBlocker ads that helped J...
View Swipe

Vision Break-through BluBlocker Ad by Joe Sugarman

If you haven't seen McDonald's latest campaign ...
View Swipe

Education-Based Marketing by McDonalds

An absolutely fantastic example of storytelling...
View Swipe

Colon Cleanse Salesletter by Gary Halbert

Get The Latest Swipes In Your Inbox.

  • Join the other 8000+ savvy marketers & copywriters who get swipe updates.
  • You'll receive our special newsletter every few weeks.
  • You'll be the first to know about new site features & additions.

I'm Interested In Seeing...

Get The Latest Swipes In Your Inbox.

This Swipe's Short Link

Share This Page

Add to Collection


You must be logged in to collect content