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Facts

Facts are only facts if your audience believes they are. You want to namedrop reliable sources whenever you can and provide as much supporting data as possible. Facts, when believable, can quickly make a strong case for buyers if the facts are directly related to the need for your offering.

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What Sort of Man Campaign from Playboy
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This Copy Costs $1000/Week Ad by Claude Hopkins
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Vision Break-through BluBlocker Ad by Joe Sugarman

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Education-Based Marketing by McDonalds
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An absolutely fantastic example of storytelling...
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Colon Cleanse Salesletter by Gary Halbert

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