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Authenticity

The degree to which you seem completely honest, truthful & real. Authenticity is more important in your marketing than ever. All it takes is one tweet, leaked photo or public message to expose you. Being transparent & authentic keeps you mentally healthy, makes you more relatable to your audience & increases your perceived trust.

5Swipes

When you're running for president, you're going...
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404 Page Compilation from 2016 Presidential Candidates

If you're running for president and all you tal...
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Rapport Building & Use of Entertainment from 2012 Obama Campaign

If you haven't been paying attention to the U.S...
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Framing In Emails from Hillary Clinton
Swipe Study

Framing In Emails from Hillary Clinton

Fundraising, Politics

If you haven't seen McDonald's latest campaign ...
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Education-Based Marketing by McDonalds

This is the smartest marketing strategy I've se...
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Storytelling from One Degree Organics

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