reverse-engineered marketing & copywriting inspiration

Where marketers & copywriters go to get inspired & learn the secret psychology of top marketing promotions.

This renewal subscription notice comes from Bet...
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Subscription Renewal Letter from Better Homes & Gardens Magazine

Upstart is a peer-to-peer lending service, focu...
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Direct Mail (Credit Card Offer) from Upstart

This postcard promotion comes from HelloFresh, ...
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Free Trial Postcard from HelloFresh
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Free Trial Postcard from HelloFresh

Food/Cooking, Deals

Control

These “Freeâ€...
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Free Offer Postcard Promotion from Graze

I never expecte...
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Direct Mail (Catering Offer) from Pinkberry

This insert fro...
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Reader’s Digest Insert from The Growbox
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Reader’s Digest Insert from The Growbox

Gardening, Publication

When I first received this mail, I didn’t kno...
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Direct Mail Letter from Russell Brunson/Funnel Hackers
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Direct Mail Letter from Russell Brunson/Funnel Hackers

Marketing, Online Business

This is a promo...
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Direct Mail (Loan Offer) from Lending Club

If you live in a suburban area, you may have he...
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Direct Mail Promotion from Lawn Doctor

If you've never received direct mail from a tel...
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Direct Mail from Peter Popoff
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Direct Mail from Peter Popoff

Religion

Control

An excellent sa...
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Trump University Sales Letter by Scott Haines

442swipes

Classic

Below are eleven newspaper advertisements for F...
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Fina “Pink Air” Campaign (1961-1963) by Howard Gossage
Control

This lucrative direct mail package from North A...
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Direct Mail Package from North American Fishing Club
Control

This highly-effective direct mail packag...
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Direct Mail Package from Cooking Club of America
Control

This winning direct mail package was for ...
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Direct Mail Package from Handyman Club of America
Classic

A very successful 4-page sales letter for Board...
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“Read 300 Business Magazines In 30 Minutes” Sales Letter by Eugene Schwartz (for Boardroom)

The ads below (from 5 different companies) all ...
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Ads Using The “Disruption” Hook

The two ads below are both selling different st...
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Anti-Wrinkle Cream Ads Using The Same “Reduce Up to 56%” Hook
Control

While browsing a t-shirt forum, I came across t...
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Long-Running Banner Ad Copy from Shopify
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Long-Running Banner Ad Copy from Shopify

eCommerce, SAAS (Software as a Service)

The two ad variations below for Shopify have be...
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Ad Message Testing from Shopify
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Ad Message Testing from Shopify

eCommerce, SAAS (Software as a Service)

The compilation below contains a variety of seg...
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Niche-Targeted Display Ads from Shopify

Niche-Targeted Display Ads from Shopify

eCommerce, SAAS (Software as a Service)

Classic

The two ads below come from a very successful c...
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Rainier Ale “Classical Sweatshirts” Ad Campaign by Howard Gossage
Classic

The two ads below come from a successful campai...
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Rainier Ale “Coach Stahl” Ad Campaign by Howard Gossage
Classic

The two ads below, created by David Ogilvy, are...
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Hathaway Shirt “Yale Story” Ad by David Ogilvy
Classic

When it comes to Ogilvy's Hathaway ads, the fir...
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Hathaway Shirt “Ellerton Jette” Ad by David Ogilvy

What happens when big companies screw up? It's ...
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Compilation of Various Apology Ads
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Compilation of Various Apology Ads

Compilation

This apology ad campaign from Wells Fargo was i...
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Apology Ad Campaign from Wells Fargo

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