If you haven't been paying attention to the U.S. presidential race, so far, the Republicans are the only ones who've debated. Because of that, Democratic candidates...View More
haven't had much a chance to publicly respond, other than their own arranged news appearances, events & emails. I liked these emails Hillary's team sent out because they demonstrate their attempt to manage attacks made on Hillary, especially at the Republican debates, which get millions of viewers.
From a business perspective, this is the equivalent of dealing with objections. In this case, Hillary's team takes a non-serious approach which shows they are not rattled by what's being said and don't even feel the need to respond seriously. Instead, they use humor after the debate, showing Hillary in a funny GIF that represents how ridiculous the attacks on her are.
What I particularly liked though is how before the debates, her team sent out an email mentioning that because Hillary is "the only candidate that knows how to beat the Republicans", they are going to viciously attack her. If supporters see & agree with this in advance, they will watch the debate from a totally different perspective, one that supports Hillary.
