The two Rolls-Royce ads below have the same copy, but the first one ran in the New Yorker in 1959 as a two-page spread & the second ran in 1960 in the Chicago...View More
The biggest difference from this ad & the one above ad is this center photo of the motor which is accommodated well by the layout.
Prime example of using excerpts from reviews to assemble persuasive copy. This is done multiple times in the ad.
A solid close focused on price justification. In usual Ogilvy fashion, the copy is fact-based & in list form.
Note how Ogilvy doesn't just state the guarantee, but frames it as a competitive advantage (12x longer) vs. "most" American cars...powerful. Also, instead of calling the car "quiet", he personifies it, calling it "well-mannered".
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