10,000 Families In Next 30 Days Ad by BBDO

swiped by Mike Schauer ran 1959

"To the 10,000 families who will buy a spinet organ in the next 30 days"

This ad, created by ad agency BBDO, is selling an electronic organ and according to the company, Conn Organ, this ad was their best performing ad at the time....View More

To the 10,000 families who will buy a spinet organ in the next 30 days

Key Takeaways

  • Because an organ is a very specific item that only a small segment are interested in, Conn Organ decided to call out people that are already planning to buy. By attracting the attention of potential buyers, you don't have to waste time trying to sell them on the product in general & can focus more on why your product or service is better.
  • At the same time, the headline cleverly gets the attention of non-buyers as well, in the sense that non-buyers will likely be impressed by how many people actually buy organs.
  • Conn Organ uses a very simple copy approach where they list out five important questions potential buyers ask and offer an answer for each that makes Conn Organ seem like the perfect choice.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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