In 2014, Noah set out to substantially increase the amount of email signups on his site. To hear a detailed account of what Noah did to achieve 300% growth in...View More signups, here is a great article to check out: http://blog.hubspot.com/marketing/homepage-redesign-increase-email-signups One of the techniques that played a big factor in hitting 300% growth was his implementation of a "welcome gate" - a sign-up form that takes up half of his homepage & is the first thing a user sees when they go to his site. Below is the first iteration Noah created which flopped & the second, which he currently uses now & is working effectively.
Welcome Gate/Home Page from Noah Kagan Swiped in March 2015
Is your business largely based around your personal brand? If so, absolutely think about investing in a photo-shoot. Many of us tend to be shy when it comes to posting our own photos, but in reality, they can really help conversion rates. Noah's photo has a big impact on the page. Without it, it wouldn't have the same feel & personal connection - it would seem just like every other opt-in, but with different copy.
Even if you're well-known in your niche, never assume your name or brand speaks for itself. Many of his visitors may be familiar with him, but that doesn't stop him from putting testimonials to better sell himself & account for all those who've never heard of him.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of okdork.com below.