Targeted Weather Ads from Duracell

swiped by Mike Schauer in January 2015

I've seen these ads several times on weather.com, did some research & found out that Duracell runs it a LOT. It seems to be a great campaign for them &...View More

Targeted Weather Ads from Duracell

Key Takeaways

  • Research the sites your prospects might be visiting & think about a painful situation they might currently be in that could be resolved with your product. Then create an ad tapping into that situation & link back to your product.
  • Creating different targeted ads does not take a lot of effort. Simply tweaking the copy/headline etc. can make a big difference. The real effort comes from researching & testing your market.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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