A great close that starts by making the purchase seem like no big deal ("why not give it a whirl"). Then reiterates the offer & guarantee followed by a statement that could make them feel like they'll still be in "prison" if they don't take action.
Cleverly saving a bonus for the P.S. to pile on the value even more & increase the chances of tipping the scale.
Great example of a decisive list that gives the reader confidence in the content & deal involved.
Implying not only that his knowledge is impressive, but that he will likely have more, new compelling information based on his previous track record.
One of the last of over a dozen myths smashed (fairly convincingly). Notice how in between the myth smashing above, there are multiple mentions of bonus reports containing further information. They're selling the bonuses continuously using a variety of teasers.
Turning the uncomfortable idea of being skeptical into a desirable trait that the doctor advocates (he questions everything medical professional say). Notice how the guarantee is softly mentioned here (early).
Corporations are the "bad guy" in this narrative. They're positioned as the reason why the prospect has never heard the "real truths" which the sales letter is about to expose.
The core meaning behind the pitch - you can live long & healthy following what you enjoy, specifically things you previously thought were unhealthy. It represents freedom, less paranoia and a big sense of control.
All completely contradictory claims that make you want to know how they're possibly going to back them up.
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