Home Try-On Offer from WarbyParker

swiped by Mike Schauer in March 2015

Warby Parker is absolutely killing it right now with this incredibly smart way of buying glasses. Their irresistible offer is that you pick out 5 pairs you're...View More

Home Try-On Offer from WarbyParker

Key Takeaways

  • Notice how Warby Parker used the number 5 twice. "5 Pairs & 5 Days". It makes the offer very easy to remember.
  • How can you make your customer's buying experience better? Perhaps, you can include a phone number by your call-to-action like Warby's does. This would especially be helpful when selling higher-priced products that involve a bigger commitment.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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