This is a great example of swiping (quite closely) and it comes from reputable multi-million dollar company, Agora Publishing, so you know proper thought went...View More into it. There are some important points to note that will help you in your own swiping endeavors. First, both companies are selling knowledge, including many of the same topics. Because of that, they are able to follow it closely & remain accurate. Second, they are both selling a trial or yearly membership. Third, notice how they model it. It has the same structure & initially, all the same sentence structure, but it's not so much where it's considered copying. Fourth, they dress up the appearance & format a bit - there are bullets, more bold & underlined text, a postscript etc. Lastly, one of the things Agora does differently is they go into more detail about what the deliverables are, which is a smart move in my opinion since it better explains the value they will receive.
Swipe of $2 Billion Wall St. Journal Letter by Agora Swiped in March 2015
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
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May 17, 2015
Same offer sequence. Trial offer followed by a discounted yearly membership.