"How the Greed of Big Banks and Fat Cats in Washington Can Make You Rich..."

Early to Rise, a subsidiary of direct response giant Agora, Inc., is a company to watch when it comes to effective marketing. They're always testing & have...View More some of the best copywriters & marketers in the world on staff. In the last two years, they've shifted heavily to video sales letters (VSLs), usually either PowerPoint or whiteboard sketch style & this tactic I'm about to share with you is one that has been popping up on several of their VSLs. Oftentimes, people just don't have the time or patience to watch a full VSL. Early to Rise attempts to combat this with an optional email opt-in below the video while it's playing. If you opt-in, you get a free report which is essentially, a sales letter. My favorite part was their confirmation message after you opt-in: "Please continue watching the video to see the twist at the end, and you will also access to the free report in a few hours." Not only do they get the person's email, they might've even been persuaded to continue watching.