There’s A Map for That Campaign from Verizon Wireless

swiped by Mike Schauer from verizonwireless.com ran 2009

This brilliantly crafted marketing campaign was used by Verizon Wireless in 2009 to make AT&T & other significant competitors look silly in comparison...View More

There’s A Map for That Campaign from Verizon Wireless

Key Takeaways

  • First & foremost, you want any claims you put out there to be true. Once you get true claims together, brainstorm ways to create drastic comparisons with the data that makes your brand really stand out. Verizon turned true data into visuals that made them look like they had more overall coverage.
  • You want to primarily focus on the initial "perception" that your visual generates. Even when Verizon specifically mentions that those are 3G stats, it's still hard to get past the maps & the drastic differences they show.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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