Urgency/Social Proof from Booking.com

swiped by Mike Schauer in February 2014 from booking.com

Booking.com has a fantastic strategy for creating urgency & social proof at the same time to help book hotel stays. They do it in two ways. First, by showing...View More

Urgency/Social Proof from Booking.com

Key Takeaways

  • This is the perfect implementation for Booking.com because they have a heavy frequency of users & bookings. They know the last booked & currently viewing stats will be impressive.
  • However, there are other ways to emulate this type of implementation for smaller traffic sites. You'll just want to try larger, more aggregated numbers such as total amount bought, page views, likes orĀ amount of stock left, sale deadlines, shipping deadlines etc.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

Historical Screenshots

Visit the archives of this swipe's source URL or view past screenshots of booking.com below.

Go To Archives of This Site

Get The Latest Swipes In Your Inbox.

  • Join the other 13,000+ savvy marketers & copywriters who get swipe updates.
  • Each week, you'll receive new "Swipe Studies" analyzing successful promotions.
  • You'll be the first to know about new site features & additions.

I'm Interested In Seeing...

Get The Latest Swipes In Your Inbox.

This Swipe's Short Link

Share This Swipe

Add to Collection

x

You must be logged in to collect content