Godaddy is the king of upselling. Once you add something as small as a 99 cents domain, Godaddy makes you go through a series of upsells that include everything...View More in the kitchen sink.
They've been getting a lot less obtrusive lately which is good & have a much cleaner design, but no doubt, they are still very penetrating with their upsells & I'm sure it works very well.
Here is a screenshot of the checkout that includes many of their upsells. However, my favorite part here was how they actually start you off with a 5 year registration. This is the classic example of starting big & down-selling. It's much easier to start with more than to ask for more.
Assume your prospect will get the biggest package & go down from that
In terms of doing this online, do things like checkmark all options automatically at first so they have to uncheck them, start with the highest price & basically set everything to the highest
Having complimentary products can be extremely valuable, particularly for upselling at a point of purchase in the checkout & pre-checkout stages
Not attempting to upsell is leaving money on the table
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of godaddy.com below.