Upselling & Referral System from AppSumo

swiped by Mike Schauer in February 2014 from appsumo.com

I am a big fan of AppSumo, a very fun & creative company. They fully understand marketing & let their personality shine through (great culture). This...View More

Upselling & Referral System from AppSumo

Key Takeaways

  • If you don't upsell, you're leaving money on the table. Your back-end can oftentimes be the most profitable part of your sales process. Sometimes, all you need to do is ask.
  • To make add-on purchase deals extra sweet, infuse urgency elements like time limits & incentives like an increased percentage off.
  • Test out referrals offers & don't expect people to remember to refer others. You want to remind them during crucial points of impact like when they just bought.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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