60-Day Trial Postcard Promotion from Pitney Bowes

swiped by Swipe-Worthy in May 2016 from pitneybowes.com

This postcard promotion comes from Pitney Bowes, a major provider of shipping and mailing products amongst other commerce solutions. This promo is for a 60-day...View More

60-Day Trial Postcard Promotion from Pitney Bowes

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Swipe-Worthy

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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7 Annotations
Annotations
May 20, 2016

The 60 day period is enough to get customers used to it & if they like it, it's going to be harder to part with. It's also more of a hassle to return since it's a physical product.

Swipe-Worthy
Swipe-Worthy The Founder
May 20, 2016

This basically has the same copy & message as the other side, but in different formatting.

Swipe-Worthy
Swipe-Worthy The Founder
May 20, 2016

After learning about the features & core offer, Pitney Bowes puts most of their focus on the bonus ($20 in postage coupons each month). The $20 creates a great argument for the system actually costing $0 per month. And with the metered discount, they'll even save money. It's a very savvy example of price justification.

Swipe-Worthy
Swipe-Worthy The Founder
May 20, 2016

The blue background makes these points stand out amongst the others. The idea is to show the potential customer that the savings they will get will more than cover the monthly cost -- price justification.

Swipe-Worthy
Swipe-Worthy The Founder
May 20, 2016

The layout & categorization of these featured-based bullets effectively supports the all-in-one theme stated above, regarding how the machine covers everything.

Swipe-Worthy
Swipe-Worthy The Founder
May 20, 2016

Immediately stating the offer. Note how everything is "free". They're lowering the purchasing barrier, having you pay nothing to get started.

Swipe-Worthy
Swipe-Worthy The Founder
May 20, 2016

Their USP, based around the idea that people hate all of the steps involved in mailing a package. This "all-in-one" product makes it easy & takes away that stress of having to do a lot of manual, time-consuming labor.

Swipe-Worthy
Swipe-Worthy The Founder

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