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The 60 day period is enough to get customers used to it & if they like it, it's going to be harder to part with. It's also more of a hassle to return since it's a physical product.
This basically has the same copy & message as the other side, but in different formatting.
After learning about the features & core offer, Pitney Bowes puts most of their focus on the bonus ($20 in postage coupons each month). The $20 creates a great argument for the system actually costing $0 per month. And with the metered discount, they'll even save money. It's a very savvy example of price justification.
The blue background makes these points stand out amongst the others. The idea is to show the potential customer that the savings they will get will more than cover the monthly cost -- price justification.
The layout & categorization of these featured-based bullets effectively supports the all-in-one theme stated above, regarding how the machine covers everything.
Immediately stating the offer. Note how everything is "free". They're lowering the purchasing barrier, having you pay nothing to get started.
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