This "3 months of premium for $0.99" offer from Spotify was advertised heavily leading up to 2016. Normally, they offer a free 30-day trial so this was an exclusive...View More offer at the time. Every so often, Spotify deviates from the 30-day trial and promotes a new deal. What's smart about their alternate offers is that they never run long and as you'll see in the ads below, they effectively use deadlines & urgency as the focus of many of the ads to encourage faster action. After the 3 months is up, Spotify will automatically start charging the standard $9.99/month since they already have your credit card on file.
99 Cents Trial Ads from Spotify Swiped in January 2016
A great way to test an offer different from your default one is to offer it first for a limited-time, see how it does and if the results are good, you can always try making it the main offer. At the same time, understand that the urgency of the offer also plays a part which is why limited-time offers are often recommended a la Spotify.
When an offer is available for a limited time and ends on a certain date, never hide that information. It can only help. Spotify made it the headline for many of the ads in this campaign.
The emotion shown in photos can have a big impact in your ads. Spotify uses photos of a younger crowd having fun, which gives off a positive feel and relates well to their main target audience.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of spotify.com below.