If you aren't familiar with Pat Flynn & his site SmartPassiveIncome.com, it's become very popular over the past several years. He's built a great community...View More of followers & like-minded people. We were particularly impressed with Pat's thank you strategy after spotting his "first comment" thank you page. In the first example below, you'll notice how Pat put together a solid thank you page when you leave a first comment. It's a demonstration of how it pays to have a thank you page for most every action a user takes. Each action someone takes on your site is an opportunity to encourage more action, which is exactly what Pat does. Whether it's a comment, subscription or download confirmation, he presents another link for them to visit which will help build their relationship & direct them into his funnel.
Thank You Pages from Smart Passive Income (Pat Flynn) Swiped in March 2015
Think about every instance a user can take some kind of action on your site. Do you have a followup message that thanks them & encourages another action. You should strongly consider it.
Notice how Pat introduces his CTAs subtly. It comes across as very casual. This is a solid approach for those of you who don't like the idea of "selling" in your thank you messages.
If you're having a hard time fitting your call-to-action in the main thank you message, simply tack on a P.S. That's always a doable option.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of smartpassiveincome.com below.