Thank You Letter (Donations) from Nature Conservancy

swiped by Swipe-Worthy in April 2016 from nature.org

It all started last year when I ran into a nice group of people in New York asking for donations to The Nature Conservancy. Normally,...View More

Thank You Letter (Donations) from Nature Conservancy

Key Takeaways

  • As shown in the letter above, the primary message when thanking someone & encouraging them to donate more is to emphasize how much of an impact they’re making. They must feel like their donation is meaningful & making a big difference.
  • Although it’s a simple point, it’s worth remembering that a purchase being tax-deductible is still a selling point, especially when it pertains to large purchases or donations. It's just that when it's emphasized too much, it comes off as cheesy. However, it's still a nice extra, especially in less obvious situations.
  • If you’re an organization that accepts donations, think about offering decals like The Nature Conservancy does. People that donate often feel great pride & accomplishment & want to share that with others.

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7 Annotations
Annotations
April 8, 2016

Using the thank you letter as an opportunity to get more donations on top of the monthly donations.

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Swipe-Worthy The Founder
April 8, 2016

Another mention of the donation being tax-deductible.

Swipe-Worthy
Swipe-Worthy The Founder
April 8, 2016

Emphasizing the impact you're making, makes it hard to stop donating. Feeling like you'd lessen the impact isn't pleasant.

Swipe-Worthy
Swipe-Worthy The Founder
April 8, 2016

People naturally rally more around the idea of "protecting" something than they do to the idea of "improving" or making something better. Saying anything is "at risk" makes it a more meaningful & important matter.

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Swipe-Worthy The Founder
April 8, 2016

Valuable data to help their efforts collectively as well as specific communications with each member.

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Swipe-Worthy The Founder
April 8, 2016

The decal is nothing to brag about in terms of the quality, but it represents the pride & accomplishment members feel about donating. "Show the world you're doing great things" is a statement that appeals to our desire for a meaningful life where others praise & admire us.

Swipe-Worthy
Swipe-Worthy The Founder
April 7, 2016

The donation being "tax-deductible" is mentioned several times in the letter. The tax deduction compliments the primary benefit of making a lasting & significant impact on the environment.

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Swipe-Worthy The Founder

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