Thank You Letter (Donations) from Nature Conservancy

swiped by Mike Schauer in April 2016 from nature.org

It all started last year when I ran into a nice group of people in New York asking for donations to The Nature Conservancy. Normally,...View More

Thank You Letter (Donations) from Nature Conservancy

Key Takeaways

  • As shown in the letter above, the primary message when thanking someone & encouraging them to donate more is to emphasize how much of an impact they’re making. They must feel like their donation is meaningful & making a big difference.
  • Although it’s a simple point, it’s worth remembering that a purchase being tax-deductible is still a selling point, especially when it pertains to large purchases or donations. It's just that when it's emphasized too much, it comes off as cheesy. However, it's still a nice extra, especially in less obvious situations.
  • If you’re an organization that accepts donations, think about offering decals like The Nature Conservancy does. People that donate often feel great pride & accomplishment & want to share that with others.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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