It all started last year when I ran into a nice group of people in New York asking for donations to The Nature Conservancy. Normally,...View More on-the-run New Yorkers don’t have much time to stand around & talk, but this time I was waiting outside for someone & ended up getting into a long conversation about the environment, which lead to me giving a donation. This is the thank you letter I received from them which includes a membership card, decal (not pictured), a brochure & a letter that primarily focuses on the big impact I’m making & how my donation is tax-deductible. This is a great example of a thank you letter sent to someone who's made a donation.
Thank You Letter (Donations) from Nature Conservancy Swiped in April 2016
As shown in the letter above, the primary message when thanking someone & encouraging them to donate more is to emphasize how much of an impact they’re making. They must feel like their donation is meaningful & making a big difference.
Although it’s a simple point, it’s worth remembering that a purchase being tax-deductible is still a selling point, especially when it pertains to large purchases or donations. It's just that when it's emphasized too much, it comes off as cheesy. However, it's still a nice extra, especially in less obvious situations.
If you’re an organization that accepts donations, think about offering decals like The Nature Conservancy does. People that donate often feel great pride & accomplishment & want to share that with others.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of nature.org below.