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Using the thank you letter as an opportunity to get more donations on top of the monthly donations.
Emphasizing the impact you're making, makes it hard to stop donating. Feeling like you'd lessen the impact isn't pleasant.
People naturally rally more around the idea of "protecting" something than they do to the idea of "improving" or making something better. Saying anything is "at risk" makes it a more meaningful & important matter.
Valuable data to help their efforts collectively as well as specific communications with each member.
The decal is nothing to brag about in terms of the quality, but it represents the pride & accomplishment members feel about donating. "Show the world you're doing great things" is a statement that appeals to our desire for a meaningful life where others praise & admire us.
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