A very simple, but powerful demonstration of automatically tailoring your conversation to your customers. I'm a huge fan of the Boomerang app which allows you...View More to schedule sending emails & email reminders. Last night, this popped up in my browser. Normally, If share buttons pop up while I am in the middle of an email, I will always close it, but they took their messaging a tiny step further (which makes a difference). They saw that I was up at about 2AM (I'm a night owl) & mentioned "Looks like you love using Boomerang late at night. Share with others how you're using it." Not only did I laugh because I pretty much always use it late at night, I actually considered sharing it (I am here) & not just because it was clever. On top of the targeting they presented a very clear call-to-action. Sharing how you're using it with others is much, much different than "share Boomerang with you're friends. Take note of the specificity.