Takeaway Selling Email from Dan Kennedy

swiped by Mike Schauer in April 2015 from gkic.com

Big-time marketer Dan Kennedy is known for incorporating takeaway selling into his pitches as well as making people feel like they're accepting mediocrity &...View More

Takeaway Selling Email from Dan Kennedy

Key Takeaways

  • Like Dan, you can use takeaway selling in conjunction with making the person feel like they don't have to buy, but then they'll end up being a part of a group that isn't as good/smart/successful. By tying their identity & sense of belonging to their purchasing decision, you create a much more powerful pitch.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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