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Efficiently pointing out 4 key concerns & objections: 1. Is there a time limit on when I can cancel? 2. Do I have to have a particular reason to cancel? 3. Will I receive all of my money back & 4. Does it matter how many issues I've received?
A low-key upsell that's made to look like an even better deal. Note how they're going to get the cookbook regardless, but it's only mentioned under the 2-year deal.
Magazines are able to offer incredible subscription deals because they make the bulk of their money by advertising & selling to their subscriber base. Advertisers will pay more for a bigger subscriber base.
"Hassle-free" --> key phrase -- we all have been through experiences where it's been really hard to get a discount or our money back.
Meredith, the company behind Better Homes and Gardens, are masters at creating irresistible offers at bargain prices. It's not hard to see how $5.99 is a steal price for what you're getting.
A free gift is essential to selling magazine subscriptions. It's rare to see a big publication pitch their subscription alone.
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