Storytelling from One Degree Organics

swiped by Mike Schauer in May 2014 from onedegreeorganics.com/

This is the smartest marketing strategy I've seen thus far on a cereal box. One Degree's slogan is "Every Ingredient Has a Story" and One Degree backs that slogan...View More

Storytelling from One Degree Organics

Key Takeaways

  • Customers are naturally skeptical of a brand's honesty and authenticity. When you share some of your inner workings in-depth, you build their trust significantly.
  • People want to deal with other people. An easy way to humanize your brand is to include photos and videos of the people behind it along with personal storytelling and background information.
  • Always resell your product in your packaging to make your customers stick

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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