“Shipping Address” Email Hook from Survival Life & Pioneer Settler (Ryan Deiss)

swiped by Swipe-Worthy in September 2016 from cardsafeguard.com

The two identical emails below, promoting a "free + shipping" offer, were sent out by Survival Life & Pioneer Settler, affiliated companies run by well-known...View More

“Shipping Address” Email Hook from Survival Life & Pioneer Settler (Ryan Deiss)

Key Takeaways

  • When it comes to selling products that "protect" you, you're throwing money away if you don't focus at least a little bit on the worst-case scenario. Remember, it's not about bringing people down & keeping them there. It's about reminding them of the consequences of inaction and then presenting your solution & answer to the problem. You should always end up on a high note. In this case, the fear & anxiety of getting your financial data stolen represents the consequences of inaction and the free scan blocker makes sure you never have to go through that scenario.
  • When it comes to marketing, never shy away from advertising how well your product is selling & being perceived. If you've got great numbers, use them, just like how they mention (in the postscript) that 10s of thousands of the Safeguard cards have been shipped out.

Analyst Spotlight

Swipe-Worthy

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

Historical Screenshots

Visit the archives of this swipe's source URL or view past screenshots of cardsafeguard.com below.

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8 Annotations
Annotations
September 14, 2016

Sent a week after the email on the left.

Swipe-Worthy
Swipe-Worthy The Founder
September 8, 2016

Ending with a final call-to-action to seal the deal.

Swipe-Worthy
Swipe-Worthy The Founder
September 8, 2016

Again, playing on the fear-based scenario of getting your data stolen and becoming a victim like so many others.

Swipe-Worthy
Swipe-Worthy The Founder
September 8, 2016

Using social proof to create desire with phrases like "everyone I know" & "10's of thousands around the country"

Swipe-Worthy
Swipe-Worthy The Founder
September 8, 2016

Continuing to out the enemy and finishing with the fearful scenario of getting your financial data stolen.

Swipe-Worthy
Swipe-Worthy The Founder
September 8, 2016

After stirring you up about the credit card companies & danger at stake, they present their chip blocker as the solution & first action step.

Swipe-Worthy
Swipe-Worthy The Founder
September 8, 2016

A key part to building an audience that bands together is having a common enemy. In this case, the enemy is the credit card companies & the product they're pitching protects you from them.

Swipe-Worthy
Swipe-Worthy The Founder
September 8, 2016

"Confirm" makes the action step seem extra simple, like they have your address & all you have to do is give the okay. In reality, you have to go through the ordinary process of filling out your complete information. Using "please" softens the request.

Swipe-Worthy
Swipe-Worthy The Founder

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