Segmentation & Personalization from MECLabs

swiped by Mike Schauer in October 2015 from meclabs.com

Do you ever think about how to better customize your site for different users? Creating a more personalized & tailored experience online is an increasingly...View More

Segmentation & Personalization from MECLabs

Key Takeaways

  • The foundation of MEClabs new customization approach is how well they understand their users. In the customization form, they've separated users into three groups: business leaders, academics & marketers. They've separated interests into four groups: behavioral research, business strategy, customer relationships & marketing messaging.
  • In order to pull this customization off, I think it's safe to say that their content is tagged. There must be some kind of organizational tags that determine what's shown & what's not.
  • MEClabs is and has continued to be at the forefront of online marketing research. The fact that they've put time into this customization system means they've hypothesized that the benefits could be big.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

Historical Screenshots

Visit the archives of this swipe's source URL or view past screenshots of meclabs.com below.

Go To Archives of This Site

Get The Latest Swipes In Your Inbox.

  • Join the other 13,000+ savvy marketers & copywriters who get swipe updates.
  • Each week, you'll receive new "Swipe Studies" analyzing successful promotions.
  • You'll be the first to know about new site features & additions.
1 Annotations

I'm Interested In Seeing...

Get The Latest Swipes In Your Inbox.

This Swipe's Short Link

Share This Swipe

Add to Collection

x

You must be logged in to collect content