Segmentation & Personalization from MECLabs

swiped by Mike Schauer in October 2015 from

Do you ever think about how to better customize your site for different users? Creating a more personalized & tailored experience online is an increasingly...View More

Segmentation & Personalization from MECLabs

Key Takeaways

  • The foundation of MEClabs new customization approach is how well they understand their users. In the customization form, they've separated users into three groups: business leaders, academics & marketers. They've separated interests into four groups: behavioral research, business strategy, customer relationships & marketing messaging.
  • In order to pull this customization off, I think it's safe to say that their content is tagged. There must be some kind of organizational tags that determine what's shown & what's not.
  • MEClabs is and has continued to be at the forefront of online marketing research. The fact that they've put time into this customization system means they've hypothesized that the benefits could be big.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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