In marketing, targeting is extremely important. The more targeted you are in your messaging, the more powerful the impact. Swipely does a fantastic job of crafting...View More specific messaging for different market segments. Once you click for more information on their product, you are presented with a pop-up to choose what industry matches you best. This is substantially more effective than simply having one page for everybody.
Craft different pages & messages for different segments
General messages & pages for everyone are much less likely to be effective
The #1 place you should be focused on segmenting is on your homepage - you don't know who is showing up & you want to direct them out to the page with the most targeted, powerful message
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of swipely.com below.