Segmentation from Swipely

swiped by Mike Schauer in February 2014 from swipely.com

In marketing, targeting is extremely important. The more targeted you are in your messaging, the more powerful the impact. Swipely does a fantastic job of crafting...View More

Segmentation from Swipely

Key Takeaways

  • Craft different pages & messages for different segments
  • General messages & pages for everyone are much less likely to be effective
  • The #1 place you should be focused on segmenting is on your homepage - you don't know who is showing up & you want to direct them out to the page with the most targeted, powerful message

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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