Key Takeaways

• Test upsell offers before someone checks out
• When someone is about to buy, the odds of them paying for another product (especially if the pitch is good & the product is complimentary) is very high, much higher than usual
• You are not chasing people away by upselling them. However, that's if you have a good process down where they simply click a button to add the item to their cart.
• If you have an obtrusive process that makes it harder to by an additional item than you could be jeopardizing your sale

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!