Pricing Strategy from Psychotactics (Sean D’Souza)

swiped by Mike Schauer in April 2014 from psychotactics.com

If you don't know who Sean D'Souza is, he's well worth a look. He has a talent for breaking down marketing concepts into digestible, easy-to-understand chunks...View More

Pricing Strategy from Psychotactics (Sean D’Souza)

Key Takeaways

  • Many think the main product is the key determinant of the buyer's decision. Yet, oftentimes the bonuses offered are what tip the scale.
  • The formula for a good bonus(es) is something with high perceived value that many would want more than the product itself.
  • Keep your buying choices to minimum. Too many can cause buyer paralysis. Yet, offering just one gives the prospect only one choice & doesn't make them feel as in control.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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