For those unfamiliar with Codecanyon, it is one of many hugely popular online marketplaces from Envato, a company whose story is well worth studying for their...View More rise to expansion & market domination. What I've always secretly hated, yet admired about Envato (as a marketer) is their pricing strategy. Although independent authors are the ones who set prices & sell through their sites, Envato dictates how you pay & they do it differently than most. As you can see in this example, you are given an option to buy from your Envato credits or pay directly through Paypal which is always $2 more. This would make buying from Envato credits seem like a no-brainer, but the catch is, if you buy through credits, you must purchase at least $20 worth and larger options are in increments of 10 so $20, 30, 40 etc. Basically, they are not only enticing you to pay more than you expected, but also come back & buy again since you'll likely have extra money leftover. Being a web developer as well as a marketer, I've bought tons from them & it's worked on me every time.