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The same "how it works" copy from the other side, but in a different horizontal format.
3 free meals is a fantastic offer that HelloFresh can effectively offer because they wanna convert you to an ongoing subscriber.
Excellent USP statement, full of power words like "award-winning", "pre-measured", "to your door", "step-by-step", "flexible" etc. "Pre-measured" is probably the most powerful & representative for them -- it's mentioned 3 times on this postcard.
Because HelloFresh is still a fairly new concept & company, they find it important to highlight how their service works on both sides of the postcard. Notice how all of the copy below is action-based ("you choose", "you cook" etc.). Each sentence is about the same size & broken up in a way that's easy to read.
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