Free Trial Postcard from HelloFresh

swiped by Swipe-Worthy in April 2016 from hellofresh.com

This postcard promotion comes from HelloFresh, an up and coming subscription service that delivers great recipes and fresh ingredients to your doorstep each...View More

Free Trial Postcard from HelloFresh

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Swipe-Worthy

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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4 Annotations
Annotations
May 19, 2016

The same "how it works" copy from the other side, but in a different horizontal format.

Swipe-Worthy
Swipe-Worthy The Founder
May 19, 2016

3 free meals is a fantastic offer that HelloFresh can effectively offer because they wanna convert you to an ongoing subscriber.

Swipe-Worthy
Swipe-Worthy The Founder
May 19, 2016

Excellent USP statement, full of power words like "award-winning", "pre-measured", "to your door", "step-by-step", "flexible" etc. "Pre-measured" is probably the most powerful & representative for them -- it's mentioned 3 times on this postcard.

Swipe-Worthy
Swipe-Worthy The Founder
May 19, 2016

Because HelloFresh is still a fairly new concept & company, they find it important to highlight how their service works on both sides of the postcard. Notice how all of the copy below is action-based ("you choose", "you cook" etc.). Each sentence is about the same size & broken up in a way that's easy to read.

Swipe-Worthy
Swipe-Worthy The Founder

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