This postcard promotion comes from HelloFresh, an up and coming subscription service that delivers great recipes and fresh ingredients to your doorstep each...View More week, allowing you to cook quick and healthy meals designed by top chefs. The promotion below is for three free meals as a first-time subscriber. No doubt, three free meals carries a high perceived value. If you go on their site, three meals actually comes out to around $30. My guess is that HelloFresh can afford it because of their subscription model, which requires you to order at least three meals per week. They've likely worked it out where if they hook you in as a subscriber, they'll make the front-end costs back within the first few orders. There is no option for individual meals & to pause your next week's delivery, you must cancel before midnight on the previous Wednesday. As you'll notice below, HelloFresh heavily emphasizes how their service works in the postcard promo since it is a different concept and new to many people. Check out the annotations to see the most prominent & important word HelloFresh uses in their descriptions.
Free Trial Postcard from HelloFresh Swiped in April 2016
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of hellofresh.com below.